Your name may affect your buying behavior
Alright. I thought I’d heard it all. And then I read this article about a
research study conducted at Georgetown University’s School of Business that concluded that a person’s last name is predictive of how quickly one responds to an advertising offer. According to the study’s author, those whose names begin with a letter toward the back of the alphabet, are more likely to respond quickly offers while those at the front of the alphabet are more likely to take their time in responding. Seriously? The author attributes this behavior to the fact that in school, we were lined up in alphabetical order, so that those at the front of the line got used to always being first and those of us at the back of the line became accustomed to waiting our turn. Hmmm. My last name is toward the end of the alphabet, but when LivingSocial released its $20 Amazon bucks for $10 last week I dawdled just long enough to miss out on a great deal. LivingSocial reportedly sold $1.3 million of the Amazon deal, so I suspect that customers from A to Z all got in on the action. That just goes to show you…
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